Building 3 Points Travel: your ticket to the ride!

It's easy to just see the finished product on the internet. The football trips. The content. The partnerships. The experiences.

What many haven't seen is everything that happens behind the scenes. That's why I've launched @3PointsDan on Instagram.

This account isn't about polished success stories or pretending every decision works out. It's about documenting what it actually takes to build a business from the ground up.

At 3 Points, we're constantly making decisions, testing ideas, solving problems and learning new lessons. Some things work exactly as planned. Others don't. Both are worth sharing. On @3PointsDan you'll find honest updates on how the business is progressing, the challenges that come with growth and the reality of building something in a competitive industry.

I'll be sharing:

• Behind-the-scenes business building

• Honest progress updates

• Marketing and growth experiments

• Product and operational decisions

• Brand partnerships and collaborations

• Tools, systems and workflows

• Wins, setbacks and lessons learned

• Conversations with founders and operators

The goal is simple: create a place where people can follow the journey in real time.

Whether you're a founder, marketer, football fan, entrepreneur or simply curious about how businesses are built, I hope you'll find something valuable.

Building a company is rarely a straight line. There are good weeks, difficult weeks and plenty of unexpected turns along the way. This account is where I'll share all of it.

If that sounds interesting, come along for the journey and follow @3PointsDan.

It's kicking-off!